Stumbled on this today, not the first time, but it was nice to find again. As a Missouri native, I have been eating at Steak 'n Shake as long as I can remember, and always took my TAKHOMASAK privileges for granted.
When I moved to Denver, I realized Steak 'n Shake wasn't quite as ubiquitous as I thought. Nothing like jonesing for an Orange Freeze for a year or two to make you realize just how much you love a place.
If I were on Death Row, my last meal would be from Steak 'n Shake. If I were to take President Obama and his family to dinner and the choice were up to me, it would be Steak 'n Shake–and they would be delighted. If the Pope were to ask where he could get a good plate of spaghetti in America, I would reply, "Your Holiness, have you tried the Chili Mac or the Chili 3-Ways?"
(Not kidding about the death row thing, either. You can have your fine dining – I'd be pleased as punch to have a Steak 'n Shake burger for any meal.)
And as Ebert notes, he doesn't order anything not on the original menu. I have had the same order for, oh, about 38 years…